Yeah I agree but attendances are on the increase DESPITE the ‘obscene’ prices, DESPITE the fact most games are live on tv and DESPITE the kick-offs being changed to suit tv schedules. Even teams with traditional working-class supporters (like Newcastle who have been starved of success for 50 years or so) still sell-out. I think demand for premiership football is relatively price-inelastic and there could be significant increases ahead. Man Utd are way behind the rest, even with their detailed pricing-increase policy over the next 5 years or so. The Glaziers are not idiots and have huge debts to service – Man Utd fans should expect to be paying Arsenal/Chelsea prices within 10 years. They’ll probably still sell out every match.