I presonally think its a good idea to collect the rubbish on a fortnightly basis, providing adequate recycling services are provided, and people put them into use. If like our area, they wont collect cardboard, plastic, etc, keep it stored in the shed until you have a bin liner full and take a weekly/fortnightly trip to the recycling bins at the local shopping centre. Theres no excuses, they are every where these days.
People are moaning about the reduction in the collection of rubbish because they pay council tax, but everyone has an individual responsibility to reduce the amount of stuff they throw away. When people see rubbish piling up this should encourage people to recycle more.